Our story

Founded in 2024, Minimist emerged from a simple observation: second-hand stores needed better tools to thrive in the digital age. What we built is an all-in-one app designed to help retailers increase revenue by making in-store and online selling effortless.

We help teams selling second hand in 3 powerful ways;

1. Efficiency - helping teams complete everyday tasks like pricing and listing items in record time
2. Growth - helping teams grow at scale, with 10x the selling output possible via automation
3. Performance - helping teams ensure increased output leads to increased sales

Using just a simple photo of your items, our AI (specially built for second hand) instantly provides accurate price suggestions, product descriptions, and custom printable price tags - helping retail teams of all abilities process hundreds of items per hour.

Teams selling online can automatically publish items to popular secondhand marketplaces and even style your items on AI models, ensuring your listings stand out on popular platforms. From the shop floor to head office, our goal is to create major efficiencies across your retail network, spanning every task and every team.